Tuesday, 6 December 2016

Tracking impressions and clicks in Analytics

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The Tracking add-on for Advanced Ads provides a method to track impressions and clicks for your ads in Google Analytics. This does not only save a lot of performance on your server, but also enables you to compare those numbers with any other metrics in Analytics.



Here are some ideas about what you can do with this new tracking method:

* Impressions and clicks by hour of the day
* Pages with most clicks on a specific ad
* Analyse the behavior of visitors who click on ads compared to those who don't
* Clicks on mobile vs. desktop

There is so much more you can do. If you create an interesting custom report, we would be glad to learn about it, too.

If you don't use the Tracking add-on, this might be a reason to consider it. If you do, check out the manual for the Analytics tracking.

Thomas
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